How to design products that stick in the age of AI

In a fast-moving product landscape and with AI developing at lightning speed, it's easy to get caught up in quick product iterations that don't quite hit right.

But designing things that matter doesn't have to be more difficult now than before. If we manage to recenter on why we're designing in the first place and bring a focus on experience back to the product development cycle, we can iterate quickly and ship meaningful solutions that customers will love

In this session, we will:

• Discuss the nuances of product vs experience design
• Identify subtle ways we can ensure design departs from intention
• Connect the dots between business needs, industry pressure, and good design

This is an analogue session with lots of interactive elements.